Harbor announces the addition of Tia Perkins as Head of Production, Advertising with immediate effect. This critical appointment reinforces Harbor’s commitment to delivering exceptional creative solutions and pushing the boundaries of advertising production.
Perkins’s illustrious career includes a multitude of highlights, ranging from large-scale international productions, such as the iconic CG “Chantix Turkey”, to dynamic live-action and interactive campaigns for esteemed brands like HP, Gatorade, and M&Ms. Major brands have included Estee Lauder, Jack Daniels, M&Ms, Nissan, Chantix, American Express, and Lululemon. She maintains relationships with major agencies such as Publicis, The Martin Agency, Digitas, Leo Burnett, Havas, Y&R, McCann, Good Kid, and The Community.
Prior to joining Harbor, Perkins held tenures at The Mill and Carbon. In her two years as Head of Production at Carbon, she oversaw successful campaigns for Xfinity, Verizon, Sweet Tarts, and Clermont Whiskey. She also liaised with ECD and heads of department on resource management, internal workflow, client pitches, and job oversights. As for her time at the Mill, Perkins spent twelve influential years partnering with top-tier brands and industry luminaries. As Senior Content Producer for Mill+, she played a pivotal role in establishing the studio’s in-house directorial offering as one of the industry’s most prominent content studios.
Her commitment to workplace inclusivity led her to create the “What’s Next” Diversity, Equity, and Inclusion group, providing a platform for BIPOC voices and fostering a sense of belonging within the workplace. Throughout her career, she has been a dedicated mentor, spearheading internship programs and nurturing emerging talent in the industry.
Commenting on her new role at Harbor, Perkins stated, “I’ve been seeking to join a place that is making waves in advertising. The more I heard the name Harbor, the more curious I became to see if this was the place I could call home. Harbor not only has premium talent, but they share a common vision/goal that everyone is working towards. It makes you want to be here and be a part of it. “
“I am excited that Tia is joining as our Head of Production, bringing her skill and experience to lead our production team, guiding them to place a high premium on the clients experience” said Tony Robins, Managing Director, Advertising.
