Motion Impossible, the UK-based company behind some of the film and television industry’s most advanced camera robotics and stabilisation solutions, will use this year’s BSC Expo to “show what a more open, joined-up approach to camera movement looks like in practice”. Best known for AGITO, its Emmy Award-winning robotic camera dolly system, Motion Impossible has … Read more
Motion Impossible showcases full AGITO line-up at Cine Gear Expo 2025
Malaysia’s 67th National Day Parade in Putrajaya showcased more than just the country’s patriotic spirit. AGITO, the world’s most advanced modular robotic camera system developed by Motion Impossible, made its debut, transforming the broadcast coverage in a way that drew attention from both the King and public alike. Capturing an event as large-scale and fluid … Read more
Motion Impossible, the leader in production-proven robotic camera dollies and stabilisation solutions, returns to IBC 2024 in Amsterdam with the entire AGITO lineup, demonstrating its commitment to innovation with systems designed for sports, broadcast, studio, natural history, film, and high-end television. AGITO is a remote-controlled dolly that offers precise control, adaptable camera positioning, and versatility … Read more
BSC EXPO 2022: AT THE CUTTING EDGE OF THE CRAFT Having been prevented from gathering for two years by the pandemic, it was fantastic to see the industry meet once again at BSC Expo. With 578 exhibitors and 6968 attendees, the event made a triumphant return! The wider aisles were a welcome change, and the … Read more
Vū, North America’s fastest growing virtual studio network for the film, video and advertising industries, is joining Motion Impossible, the manufacturer of modular remote dolly systems and camera stabilisers, to announce the United States launch of AGITO MAGTRAX, a brand new magnetic strip-guided system for discreet tracked applications, offering more flexibility and fast set-up for … Read more
Motion Impossible, the manufacturer of modular remote dolly systems and camera stabilisers, has announced the launch of MagTrax, a brand new magnetic strip-guided system for discreet tracked applications, offering more flexibility and fast set-up for laid or set-embedded dolly tracks. MagTrax enhances the existing drive-ends by enabling customers to follow a magnetic strip laid on … Read more
There is no room for failure when shooting a show with more than 350 million viewers in more than 200 countries. Jon Richards, series director at Top Gear, is constantly on the lookout for new technology and kit that can continue to push the creative boundaries of the show. Most recently, he came across Motion … Read more
The Society of Camera Operators (SOC) has announced that the recipients of the 2022 Society of Camera Operators Technical Achievement Award are the renowned Motion Impossible, AGITO Remote Dolly Systems and Cinema Devices, Ergorig System. To qualify for a SOC Technical Achievement Award the technical development and the company and/or individuals must endure a rigorous … Read more
Adele One Night Only, performed at the Griffith Observatory in Los Angeles on October 24th and aired on CBS on Sunday, November 14th, incorporated a Motion Impossible AGITO Trax modular dolly system from John Perry in Los Angeles – who owns both the Trax and Sports drive options – to help bring about the emotion of the singer’s … Read more
Motion Impossible’s ground-breaking AGITO remote control modular dolly is rapidly growing in notoriety around the globe — and jumping on a wide range of jobs, from commercials and broadcast of live events to feature films. As a result of the growing interest to operate the AGITO, Motion Impossible is proud to announce the launch of the AGITO Academy. This dedicated training will be offered to operators globally. … Read more
Director Lee Chaney, James Davis ACO from Motion 24 and cinematographer Andreas Neo have crossed paths on several occasions. Most recently, they have joined forces to film the new England Football commercial promoting the next Pokémon Youth Futsal Cup competition which is commencing in September 2021. England Football players were involved in the ad, with … Read more
June 2021 saw the launch of a new music video for Jack Savoretti’s latest single, ‘Secret Life’. The music video was produced by international film production and music company Great Guns, and directed by Great Guns’ Calum Macdiarmid. The relaxed video takes viewers on a leisurely journey from the aisles of a London supermarket to a field in the English countryside, whilst Jack maintains an impressively indifferent attitude to the fact that the shopping trolley he sits in moves of its own accord. … Read more
FREEDOM OF MOVEMENT Finding what one wants to do in life is not always straightforward. Rob Drewett, co-founder and chief executive of Motion Impossible, knew he wanted to travel and work outdoors but could not foresee that would lead to becoming an underwater and wildlife cameraman, which led to developing free moving camera support technologies. … Read more
Motion Impossible has announced Ben Dair has joined the team as chief product officer. With over 25 years of experience in the media and entertainment technology space, Ben has previous experience working for renowned industry names such as Quantel, Avid, Autodesk, Harris, Technicolor, Snell Advanced Media, Grass Valley, Ncam Technology, and Vizrt. Dair brings a … Read more
For Vax Live: The Concert to Reunite the World, John Perry relied on the Motion Impossible AGITO Trax modular dolly system to capture multiple musical performances by creating a custom curved track made to fit the shape of the stage at SoFi Stadium in Los Angeles. The event was produced by legendary television producer Ken Ehrlich and directed by Ryan Polito. … Read more
Charles Hazelwood: Beethoven & Me is a personal programme made for Sky Arts by the eponymous British conductor, artistic director of the Paraorchestra, and now Sky Arts ambassador for music, Charles Hazelwood. In it, Hazelwood uses Beethoven’s Fifth Symphony as a starting point to explore the work, genius, and various health conditions that both influenced — and disrupted … Read more
Motion Impossible’s ground-breaking AGITO remote control modular dolly is gaining powerful new features as the result of a new free firmware upgrade for all users. Nova, the new firmware introduces repeatable movements to the AGITO arsenal, provides a more ergonomic and streamlined user interface for the AGITO’s remote control, and signals some of the future directions … Read more
Motion 24 – one of the UK’s leading companies specialising in moving camera systems – supplies a wide range of equipment to film, TV, music, and advertising clients worldwide. The company develops a lot of its own specialist kit in-house but also buys in tools from other companies if they provide additional benefits for clients. … Read more