Seamus McGarvey said: “They had a warmth to them. A real roundness and gentle quality, but they’re also edge-to-edge visceral.” Leitz claim the Leitz Primes are ‘the best of the best’. As Shift 4 are the only UK rental company stocking this state-of-the-art lens set, they decided to invite some of the UK’s most talented cinematographers, DPs, … Read more
With branches in London and Manchester, UK rental house Shift 4 is continuing to expand the company and its inventory to further evolve the service offered to cinematographers working in high-end productions. It is the first rental house in the UK to have a set of the new Angenieux Optimo Prime Full Frame lenses – … Read more
Back in 2019, VMI managing director, Barry Bassett, contacted the TV industry body ScreenSkills to investigate whether it might be possible to set up a formal apprenticeship standard for UK camera rental companies. The idea was that this programme would include a high level of training to enable school leavers to enter the industry and … Read more