Women in Film & Television International launches several new partnerships and programs

May 18, 2019

2019 is proving to be a groundbreaking year for Women in Film and Television International. The organization is launching several new partnerships and programs at the Cannes Film Festival, including the WIFTI Channel and WIFTI Talks. These are added to the recently launched program 10% for 50/50, which was introduced at the Berlinale, and which has now added several new significant partners.

“WIFTI are launching several new initiatives to elevate, promote and support the many talented women in film and television. We’re building platforms for established talent and a pipeline for emerging talent”, says Helene Granqvist, President of Women in Film International.

10% for 50/50

Thanks to the work of producer Gale Anne Hurd (The Walking Dead, Terminator, Aliens) as a brand advocate, 10% for 5050 has several new participating companies, who are offering production rebates to gender balanced productions, including Studio Babelsberg, Europe’s biggest studio facility, and William F. White International Inc., Canada’s leading equipment provider, with operations from coast to coast.

New participants include:
William F. White International Inc (Toronto, Canada)
Studio Babelsberg (Berlin, Germany)
MARZ (Toronto, Canada)
Edi Effetti Digitala Italiani (Rome, Italy)
Periscope (Los Angeles, USA)
Orkafilm (Warsaw, Poland)

“I’m passionate about creating a sustainable future, and 10% for 50/50 is an effective way to create gender balance in our industry. I’m very happy that so many excellent companies, led by both men and women, are enthusiastic about contributing to the program”, says Gale Anne Hurd.

“It’s with great pleasure Studio Babelsberg joins 10% for 50/50, as the first company in Germany. Equality in the film industry is very important to us and we want to do our share to help promote women filmmakers”, says Charlie Woebcken, CEO, Studio Babelsberg.

For more information, please see: https://10percentfor5050.com


With WIFTI Talks, Women in Film & Television International are creating a global knowledge hub, providing the most up-to-date research on film and gender. In video interviews, international researchers and scholars will present their work, highlight programs that are creating change, and inspire creativity and disruption.

WIFTI Talks are available on www.wifti.net

The WIFTI Channel

In a joint venture with Herflix, Women in Film International are launching the WIFTI Channel. The subscription-based streaming service will offer a screening window for feature films, short films and serial content from members of Women in Film and associated networks. The first films are available now, and within a year approximately 1,000 films will be available on the channel.

“The WIFTI Channel is a dream come true for me. We’ll be able our members the opportunity to show their work globally, in collaboration with Herflix. By democratizing the distribution process, we’ll disrupt the system that keeps many female filmmakers from presenting their work and honing their craft”, says Helene Granqvist, President of Women in Film & Television International

The WIFTI Channel is available on www.herflix.com

The Power of Inclusion Summit

Women in Film will co-host the Power of Inclusion Summit, in Auckland, New Zealand 3 – 4 October, 2019. The event is co-hosted by the New Zealand Film Commission, with Disney as title sponsor. It will offer seminars, panels and speakers focusing on representation and inclusion in entertainment and tech.

For more information, please see: https://powerofinclusion.co.nz/.

WIFTI partners with the Association of Film Commissioners International

As part of the ongoing efforts to promote the work of women in film and television, WIFTI has launched a global partnership with AFCI to promote international sustainability practices and an expansion of WIFTI chapters. More information to follow.

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