ROE Visual has announced the launch of its subsidiary office in Dubai, UAE. The new office is the latest addition to the company’s ongoing international expansion and will enable ROE to serve its ever-expanding customer base and further drive growth in the growing Middle East region.
A grand opening ceremony for ROE Visual ME took place on 19 May 2023, following the Integrate ME CABSAT show. The office in DMCC Free Zone in Dubai features a comprehensive demo space, utilising LED products for various applications, from AV integration, broadcast and live events. Visitors are able to experience ROE Visual’s products first-hand.
“The establishment of the ROE ME office marks yet another key step in our illustrious history,” sales director Grace Kuo remarked. “We are delighted to be celebrating our expansion in the Middle East and are grateful for the trust and support our customers and partners have extended. This expansion into the ME region is set to further solidify our global presence and continued growth for many years to come.
“Being close to our consumers has always been a part of our corporate ethos, ” she added. “We prioritise long term relationships and strive to build partnerships in the region.”
ROE Visual ME has close ties to the Shenzhen-headquartered facility, enabling them access to the company’s product range, as well as consulting and technical engineering support. The team is focused on the verticals of live events, film and broadcast, and AV integration, drawing on local demand.
The ROE ME demo centre is now open for customers to explore the LED products that ROE Visual offers. “It’s an exciting time to be advancing in the MEA market,” said vice president of sales for MEA, Khalid Sweidan. “My objective is to provide our local clients with assistance and support to the highest possible degree.”
