Avenues expands into new studio space to launch fresh roster

In the heart of Dalston sits the independent and creative-led edit house, Avenues. Having relocated from its initial spot on Arcola Street, where it resided for three years, Avenues is now proud to introduce its 4,000 sq ft studio on Shacklewell Lane. With an updated roster of diverse talent, Avenues collaborates with artists and brands worldwide; across fashion, beauty, music, commercial and documentary.

Avenues is dedicated to forging lasting relationships with its partners, producing high-end work with the next generation of editors and creatives. The new space enables its continued growth and is the ideal base from which its team champions the craft of editing – a team which has tripled in size to 15 over the past year.

The new roster includes Amy Dang, Yago Hunt-Laudi, Pawel Achtelik and Marnie Hollande, talented editors who together bring a complementary set of clients and diverse styles, forming the backbone of Avenues.

“Experiencing the evolution of Avenues, from me and an iMac on Arcola street, to where we are today in just a few short years has been a crazy experience,” said Thomas Goldser, Avenues’ studio director and senior editor. “I want to partner with the best in the business, to create work which resonates throughout our culture, in an environment which is professional, fun and inclusive. I’m so proud of what we do, and beyond excited for what comes next.”

Yago Hunt-Laudi, the most recent editor to join the Avenues roster, was drawn to the edit house thanks to its energetic atmosphere and progressive approach. “In the realm of post-production, it’s easy for the process and the people behind it to be overlooked,” he commented. “Avenues stands out in this regard. The workspace is well-designed, providing a bright and spacious environment that enhances creativity. What truly sets Avenues apart, though, is the sense of camaraderie and cooperation among the team. It’s a place where collaboration is encouraged and everyone is at ease with one another. This approach aligns with my professional values and makes Avenues not just a workplace, but a community where creativity is nurtured. I’m excited to be a part of it.”

New location

Walking into the third-floor offices, you are immediately struck by the abundance of space and natural light, with panoramic views from the Olympic stadium to the BT tower. The Victorian-era textile factory now contains a generous open-plan kitchen, dining and meeting area, dressed in warm pinks and hand cut marble. As you move through the connecting corridor you see large meeting rooms, production offices, and an edit assist bay in a welcoming open-plan aesthetic which encourages a collaborative work environment.

The freshly built studio interior is equipped with six edit suites and two colour suites. Technologically designed from the ground up, the space is connected by a high speed server which allows for flexible working setups, remote edit and secure collaboration worldwide.

“Something very special to me about Avenues is that it feels organic,” commented editor Amy Dang. “It’s a space that feels like it’s evolving naturally, growing and flexing to meet the needs of people that inhabit it – the space is curated with a lot of care. I love the assemblage of diverse characters, cultures (and species) in the studio, which brings an eccentric energy to the environment. It’s a joy to be working alongside a team this talented, so passionate about what they do, but also so warm and fun to be around. I’m very excited to see what 2024 holds.”

“It feels like an exciting time to be joining the Avenues’ roster with the launch of the new studio,” said new rostered editor, Pawel Achtelik. “A chance to be part of a truly creative team in a dynamic environment. I look forward to working on a varied mix of projects and having access to the premium facilities that Avenues has to offer. Working alongside the talented editors here is a huge inspiration.”

With offices in what is still one of the most deprived boroughs in the country, Avenues actively contribute to removing barriers traditionally associated with entering the industry. In addition to offering guidance and providing access to the suites for up-and-coming editors and colourists, the team is also currently working with Hackney Council and other local organisations to implement internships and real opportunity for the East London community.

“It’s incredibly important to us that we start to give back to the community which we call home,” noted Callum Johnstone, operations director. “There’s so much talent on our doorstep that never gets a look in. We’d like to take some steps to address the bias at the heart of our industry, by offering meaningful, paid opportunities.”

Avenues studio executive producer Adam Reid summarised: “We are committed to working closely with our clients in a flexible way to help heighten the creative level across all we do. But we are also dedicated to fostering a truly authentic, inclusive culture here. Building a space in which everyone feels happy and relaxed to create their best work feels good. We’re excited to open our doors to welcome a mix of new and existing clients to our Shacklewell space.”

Clients and projects delivered to date include…

Working with a mix of agencies, production companies, freelance creatives and directly with the brands themselves, its extensive list of clients includes: Louis Vuitton, Chanel, Alexander McQueen, Jacquemus, Calvin Klein, DeBeers, Miu Miu, Givenchy, Dior, Hugo Boss, Palace, Vogue, Perfect Magazine, Audi, Volvo, Squarespace, Apple, Google, Nike, Adidas, Coca Cola, Meta, Beats, as well as recording artists such as Ashnikko, Kelela, ShyGirl, Hot Chip, Young Thug & Drake, Jamie XX and Hak Baker, as well as documentaries for the likes of The Guardian, Channel 4, and BBC, to name but a few.

Avenue is launching its new studio in line with a brand redesign and new website housing its latest work. The edit house encourages anybody interested in the space, its work, or becoming a member of the team to come and pay a visit to the studio.

Avenues will host a launch party on Thursday 21st March to celebrate the website launch. If you are interested in joining, please RSVP directly to: events@avenues.studio.