EMG / Gravity Media makes its largest single purchase of FUJINON lenses to date

EMG / Gravity Media, a leading force in production and content, media services and facilities, has purchased its single largest order of FUJINON lenses including the latest, cutting edge UA125, UA107, UA23x7.6 and UA14x4.5 lenses.

EMG / Gravity Media Director – Media Services & Facilities Pete Newton explained, “Our decision to purchase and use these FUJINON lenses was driven by a combination of strategic planning, technological advancement and our long-standing relationship with Fujifilm Australia. As part of a comprehensive refresh of our lens stock, we aimed to upgrade our equipment to ensure we were utilising the latest innovations in broadcast technology. FUJINON lenses have consistently met our high standards for quality, performance and reliability making them a natural choice for this upgrade.”

EMG / Gravity Media undertook a significant and comprehensive evaluation process to assess which lenses would best meet their requirements for this sizeable upgrade.

Newton added, “Our primary requirements were exceptional image quality and versatile zoom capabilities which were required to provide flexibility for various shooting scenarios. We also wanted lenses with a robust and dependable construction to ensure they can withstand rigorous use in different environments. We also needed superior optical performance which is essential for high-resolution, sharp images with accurate colour reproduction and minimal distortion. Finally, we also required a comprehensive support package that included maintenance and ongoing expert advice. All of this was and is supplied by the Fujifilm team.”

The new FUJINON lenses also needed to be compatible and work seamlessly with EMG / Gravity Media’s existing Sony HDC-3500, HDC-4300 and HDC-5500 camera systems, whilst being durable and weather-resistant for varied shooting locations.

Newton said, “Meeting these requirements ensures that the lenses enhance our production capabilities, maintain the highest standards of quality and deliver exceptional performance across all key areas. Their superior optical quality ensures high-resolution, sharp images with accurate colour reproduction and minimal distortion and the versatile zoom ranges, such as those offered by the UA125, enable us to capture a wide array of scenes. They are also built to withstand rigorous use in many different environments which means they offer reliable performance and minimal downtime. As a result, the new FUJINON lenses have garnered overwhelmingly positive feedback from our internal team and clients alike.”

EMG / Gravity Media have used and will continue to use their FUJINON lenses on a variety of high-profile projects, events and productions. Most recently, the company utilised the lenses for comprehensive coverage of the 2024 UEFA EUROs Football Championship to ensure exceptional image quality and reliability throughout the event. Notably, they also employ these lenses for their ongoing coverage of a wide range of European football leagues including the Italian and English football leagues.

It’s clear that EMG / Gravity Media use their new FUJINON lenses in a wide variety of situations and productions, all of which adhere to the highest possible production values.

The UA107 lens is utilised for capturing detailed shots over long distances as it is ideal for sports broadcasts, or any scenario where getting close-up shots from a distance is crucial. The UA125 lens is employed for capturing extremely distant subjects with remarkable detail as it excels in scenarios such as large-scale sports events, outdoor productions, or any situation where capturing expansive landscapes or distant action is essential. The UA23x7.6 lens is utilised for capturing expansive scenes or settings where space is limited as it is well-suited for indoor shoots, interviews and events where a broader field of view is advantageous. Finally, the UA14x4.5 lens is used for capturing immersive and dramatic perspectives as it is ideal for landscapes, interior shots and any scenario where a wide field of view is desired.

FUJIFILM Australia’s General Manager, Electronic Imaging & Optical Devices Division, Shaun Mah, said, “EMG / Gravity Media is a true powerhouse in broadcast technology and production. It is also one of the most forward-looking companies in the industry, particularly where technology is concerned and we are delighted to once again be their technology partner and supplier of choice for high-quality broadcast lenses in their hugely important upgrade.”