ZEISS Cinema Americas will be on-site at SXSW

The ZEISS Cinematography Team will be attending and supporting this year’s South by Southwest Creative Industries Expo. Held at the Austin Convention Centre March 13-16, ZEISS will participate in the southwest’s renowned entertainment industry gathering, previewing new tech at their exhibit booth, presenting a panel discussion with SXSW film finalists, sponsorship of the ZEISS Cinematography Award, and hosting a let-your-hair down networking party at a local watering hole.

A recognised name in professional optics, ZEISS will display its hallmark line of motion picture lenses including Supreme Prime, Supreme Prime Radiance, Cinema Zoom lenses and more in Booth 433. Attendees will have the opportunity to pose questions about the award-winning glass which was used on several of the films screening at the conference. Visitors can talk one on one with the ZEISS Cinema team, including renowned lens experts Snehel Patel, Anna Schmidt and David Warner. A top authority on the growing field of lens metadata, Patel will discuss the current state of the art and hint at what’s upcoming from ZEISS to enhance workflow from acquisition through post and effects work.

On Sunday afternoon at 4:00 pm attendees are invited to join Snehel Patel and select SXSW filmmakers for the annual ZEISS Talking Cinematography panel, live this year. Guest cinematographers and their selected films include: Greta Zozula for Soft & Quiet, Dustin Supencheck for Hypochondriac, Rachel Clark for Pirates, and more. Panelists will be ready to candidly discuss their SXSW official film selections in terms of their work process and how they realized their vision. Audience members are encouraged to join in with questions for the panelists.

Also on Sunday, ZEISS will host a networking gathering at Moonshine Grill just across from the Convention centre. The casual venue is a welcome place for Platinum Sponsors, Film participants, and other members of the film community to meet and mingle before the evening’s screenings.

A highlight of the week’s events is the SXSW Film Awards ceremony which will feature the fourth annual ZEISS Cinematography Award, a Special Recognition of the best cinematography chosen from all films presented during the 2022 SXSW festival. Tony Wisniewski, ZEISS Senior Manager of Marketing said, “We are delighted to present the award to the winning filmmaker along with a $5000 cash prize as our way to encourage their future creativity and to inspire diverse voices to tell their stories with images.”