Sony returns to IBC 2022 with a new vision for the media industry

Sony will be attending the IBC tradeshow in Amsterdam from September 9th to 12th, with a physical stand in the Elicium and a complementary programme of online events.

Sony will showcase innovative solutions for the Media Industry under the theme of Live your Vision, which rests on long-term commitment to customers around core technologies like cloud or IP alongside Nevion and an environmentally responsible strategy.

“We’re delighted to return to IBC this year after 2 years of online participation due to the pandemic” said Olivier Bovis, Head of media solutions. “We look forward not only to meeting many of our long-term partners, friends and customers, but also to showcase where we know the media industry to be heading and how we are an integral part of that journey. We know that value creation, remote and distributed production, sustainable platforms and workflows efficiencies are the cornerstones of any broadcaster or media industry business in the next few years and we will be shaping the future with them to bring production at any scale, anywhere.”

Steve Connolly, director, IBC said: “More than ever, IBC 2022 is sharply focused on empowering exhibitors, speakers and visitors – the whole community – to engage with each other face-to-face. We’ve already seen a number of live events take place and we are looking forward to returning to the RAI, Amsterdam and enabling everyone on our show floor to get back to business in the face-to-face way they have missed.”