Shortlist announced for the Young Arrows awards 2024
Sep 23, 2024
The shortlist for the third Young Arrows awards has now been released.
For the first time, the awards were completely free-to-enter, removing the financial barrier that often blocks emerging talent from entering. The result of the free-to-enter initiative, supported by 14 of the industry’s leading companies, saw entry numbers triple in 2024, versus 2023.
The shortlist, made up of both advertising and craft categories, was chosen last week by a jury comprising a cross section of top industry talent, headed up by co-chairs, Helen Rhodes, Executive Creative Director at BBH, and Chris Watling, Managing Director and Executive Producer at Somesuch.
Helen Rhodes, Executive Creative Director at BBH, commented on the entries, said: “We should all be elated and terrified in equal measure as the next generation of advertising superstars are coming through to delight our screens and up our games. The standard of entries was so high that I got a nosebleed.”
Chris Watling, Managing Director and Executive Producer at Somesuch added: “This exceptional level of talent and craft made for a day of judging that was incredibly inspiring, energising and hotly-debated for our brilliant, passionate jury. The future of the industry is bright. Pack sunglasses.” The winners will be announced at the awards ceremony, hosted by Reggie Yates, on October 22nd at HERE at Outernet in central London.
On the night, a new award – The Bolt Award, launched in honour of well-known advertising production figure, Barney Richard – will be presented to an individual introducing new ideas, techniques or approaches within a piece of moving image advertising content. The winner has been selected from work entered into the Creative team, New Director and Student Commercial of the Year categories.
Simon Cooper, Chair of the British Arrows, said, “The Young Arrows role in helping to identify and encourage tomorrow’s creative stars is critical in maintaining our industry’s relevance and evolution. The threefold increase in entries this year and the consistent high quality of the work show that the Young Arrows continues to grow in importance and stature across the industry. Thank you to all of our sponsors for your continued support and to Chris and Helen and all our jurors for your time and commitment to this important award.”
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CINEMATOGRAPHY
Charlie Knight for St. Louis City SC, Football Kit Launch, Confluence Kit Release
made by No.8 and Christ Ermston,
directed by Keane Shaw
Peter Bishop for The Royal Ballet, Contortion
made by Pundersons Gardens, Matt Kitchen and Golden Hum,
directed by Chris Read.
Max Conran for Sam Akpro, Death By Entertainment
made by Friend,
directed by Pedro Takahashi.
Vini Curtis for Floyd, Cabin Suitcase, Elevating Every Journey Big Or Small
made for CantSee.Studio by CantSee, Sharon Chung, Marshall Street Editors and GCRS,
directed by Jasper Cable-Alexander.
Stephen Dunn for Youth Sport Trust, Empty Playgrounds
made for Media Trust by Brother Film, Electric Theatre Collective, James Arden and Brother Music,
directed by James Arden.
Peter Bishop for GAP, Linen Moves
made for Invisible Dynamics by Contentus Maximus, Matt Kitchen, No.8 and Jungle,
directed by Charlie Di Placido.
Henry Gill for Vogue x W Hotels, Love Letters From Osaka
made for Condé Nast by Panic Ball Productions G.K, Xavier Avery, Lucas Lobe, Kouki Katsumi and Ryan Kuhfeld,
directed by Jess Colquhoun.
Juanjo L. Salazar for ASICS, Move Your Mind
made for Hypemaker by Nakama Films and NxxxxxS,
directed by Liswaya.
Peter Bishop for Anaiis, Openhearted
made by Purple Martin,
directed by Jenny Brough.
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Full shortlist is available here.