ScreenSpace student James Parker launches production company Potent London

James Parker, a second-year student on ScreenSkills’ BA Content, Media & Film Production – ScreenSpace, is putting his learnings into action with the launch of Potent London – a production company specialising in high-quality video and photo content for brands and YouTubers.

Since becoming a registered business in January 2021, Potent London has been collaborating with fashion brands including Cold Prints and Dank of London, as well as producing and filming episodes for YouTuber DTG. 

Parker said: “I think what makes a piece of content engaging, especially for YouTube and social media, is momentum. You never want there to be a dull moment because it’s so easy for people to just switch off nowadays. The best way to create is with dynamic and fast-paced editing, cutting out every half-second that you don’t need.”

Parker concluded: “I think London is the best place to be creative. ScreenSpace being located here was one of the main reasons I chose it as a university. There is always something happening and you get the opportunity to meet so many people that you wouldn’t get to meet otherwise. The creative community in London is like no other in the country. With a good amount of success in the industry reliant on who you know, it’s great because I’ve found that there is an interesting creative round every corner.”