pixitmedia enables Cinelab London to expand delivery in rapid film scanning turnaround for blockbuster releases

pixitmedia, a software-defined storage and data management solution provider, has enabled renowned specialist film laboratory and facility Cinelab London to streamline its storage and media management for expansion in delivering rapid turnaround on some of the biggest motion pictures and episodic series of the past year.

The company has worked on some of the past year’s biggest motion pictures and episodic TV. Major motion pictures like No Time to Die and ‘Wonder Woman 1984, award-winning series, including Small Axe (for Amazon Prime/BBC), commercials for brands like Sainsbury’s, Nike, and Burberry, and music videos for global stars like Beyonce, Coldplay, and Dua Lipa, all depended on Cinelab London during production in the last 12 months.

Cinelab London processes motion picture film and then scans at 2K, 4K and 6K digitising hundreds of hours of celluloid film per week in time for next day viewing and editing. Thanks to pixstor; a groundbreaking data management solution from pixitmedia that is highly regarded by the production industry, handling the challenges of the growth in volume of work, rapid delivery, and the day-to-day data storage system management is professional and reliable.

pixstor streamlines workflows and drives efficiencies with intelligent tools that offer simplified administration, powerful search deep analytics for film and media companies.

Adrian Bull, CEO of Cinelab London, explained: “The rate of scanning and writing data scales to massive levels when delivering for a big studio production. There is complexity in dealing with hundreds of thousands of individual files when scanning film, with folders of anything up to 40,000 .dpx files. A classic issue with directory listings of these files is speed – you need to be able to find a directory quickly, see what’s in it and manipulate it. pixitmedia’s central storage can store, organise and handle that write-heavy workflow. We will continue to grow and add service lines; we know pixstor removes doubt, will be scalable for changes in the future, and will save costs on using extra resources.”

Handling the challenges of the growth in volume of work, rapid delivery, and the day-to-day data storage system management, pixstor streamlines workflows and drives efficiencies with intelligent tools that offer simplified administration, powerful search deep analytics for film and media companies.

Jamie Bean, Solution Architect at pixitmedia, said: “We worked closely with Cinelab London to ensure their legacy solutions were up and running with the new pastor ecosystem; they now have a complete storage solution that delivers guaranteed performance and efficiency for the heavy workflows they require. By integrating Cinelab London’s different scanning technologies to a central infrastructure, they have complete visibility of their data and workflows with a solution that is entirely scalable as they continue to grow.”

Adrian Bull, CEO of Cinelab London summarised: “The timeliness of turnaround between us processing the film, scanning it, transcoding it, and then getting the digital assets to the production teams is a vital piece of the puzzle. Whether it’s file-based or tape delivery, time is critical. From our client’s perspective, they need to know they have got every shot required or if they need to re-shoot. That speed in delivery to them is everything.”