Pixipixel acquires Pro Motion Hire

Feb 7, 2023

Camera and lighting rental house Pixipixel announce the acquisition of Pro Motion Hire with its two branches in London and Manchester.  

Steve Knight, Managing Director of Pixipixel shares: “This is a very exciting development for us. Pro Motion Hire is a great fit and we’re thrilled about working with the team, propelling Pixipixel’s expansion plans and increasing our market presence to support productions of all sizes nationwide”. 

London-based Pixipixel has greatly accelerated its growth over the past five years. It continuously invests in new motion cameras, grip, lighting equipment, and low emission generators and has the capabilities of servicing projects of any size, from film and high-end television productions to music videos, content, and commercials. 

Established in 2005, Pro Motion Hire is a leading specialist supplier of camera and lighting equipment for HET productions with branches in the South and North of the country. Its dedicated technical teams offer expert support to crews working on a range of factual projects, such as expedition shoots for natural history, feature documentaries and digital content creation. As part of Pixipixel, Pro Motion Hire will continue to trade business as usual from its current locations. 

“We are very happy to be joining Pixipixel Rental” says Duncan Martin, Managing Director of Pro Motion Hire. “We’ve built a strong reputation in the market and our clients will continue to benefit from our excellent customer service. We will continue to operate from our London and Manchester branches, supporting productions across the UK and worldwide. Through this buyout by Pixipixel, we hope to build on what we’ve accomplished over the last 18 years.” 

Pixipixel’s and Pro Motion’s combined equipment offering includes the latest and most innovative kit available on the market, including a wide selection of cameras and lenses to choose from, giving DOPs lots of creative options. The teams share a passion about technology and engineering as well as sustainability and will work together to drive innovation and improve environmental practices. 

Pixipixel Rental is backed by Merino Capital, a London based private equity fund investing in UK businesses with a passion for growth. “We are delighted to work with Pro Motion Hire’s team and are thrilled to see the conclusion of this successful acquisition” says Ben Reavley of Merino. 

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