Panavision has announced the appointment of industry veteran Sherri Potter as chief revenue officer.
Reporting directly to Panavision president and CEO Kimberly Snyder, Potter will lead the company’s global sales team.
Potter’s focus will be on “driving strategic growth opportunities and revenue streams and helping to further expand Panavision’s customer base”, as well as “strengthening the company’s leading position within the entertainment industry”, a press release from the organisation revealed.
Potter joins Panavision from Amazon MGM Studios, where she worked as a senior post-production studio executive, overseeing the post process for theatrical and streaming feature film releases.
Previously, she spent 17 years with Technicolor, including 10 years as the company’s president of worldwide post-production. She is also an associate member of the American Society of Cinematographers and a member of the Academy of Motion Picture Arts and Sciences.
Speaking of Potter’s appointment, CEO Snyder said: “I’m excited for Sherri to bring her depth of industry expertise and demonstrated leadership experience to Panavision.
“Sherri is passionate about the motion-picture industry, and she cares deeply about the people she leads and the customers she serves. Her support and insights will be invaluable as we set the company’s course for the future.”
David Dodson, Panavision’s senior vice president of client relations and business development, added: “I welcome Sherri to our team. Her vast knowledge of the business and strong peer group will help us navigate the industry’s ongoing evolution while allowing us to continue serving our creative community in the ways they know and trust.”
Potter herself shared: “Panavision has always been synonymous with technical innovation inspired by filmmakers’ creative needs.
“As the industry continues to evolve, so do the needs of filmmakers and other content creators, and that constant evolution brings new and exciting opportunities for Panavision and the customers the company supports.
“It’s an honour to join this team and help further extend this company’s vibrant legacy.”
