Filmmakers Academy releases a bespoke course, ‘The Art of Producing,’ led by its newest mentor-instructor, GRAMMY-nominated Jamee Ranta of Artifact Content.
Through the five episodes of ‘The Art of Producing’, Ranta shares trade secrets and her personal career trajectory as an executive producer of some of the most iconic music videos today. From Halsey’s ground-breaking feature film If I Can’t Have Love I Want Power, to projects for some of the top pop stars in the music business, her work includes producing for Jennifer Lopez, J. Balvin, Cardi B Megan Thee Stallion and Justin Bieber. Ranta was a 2022 GRAMMY nominee for co-producing Bieber’s music video “Peaches.”
Along with the fundamentals of film production, Jamee shares her knowledge about how to work with commercial and music video clients from the bid and budget to handling insurance and managing contracts. As Ranta notes in the course, “Being a part of the production team is a lot of responsibility, and it’s a lot of strategy, and making sure that all your moves are good.” She closes the course by revealing how to communicate, negotiate and manage both talent and client expectations. The course additionally covers team communication and production team roles.
“The whole experience working with Filmmakers Academy is amazing,” says Ranta. “It is a wonderful opportunity to give back to the filmmaker community, and it’s an honour to shed some light on the ins and outs of production. I hope members will gain knowledge about the trifecta of money, time and quality that goes into every successful film, television or music video production.”
