Dynamic Rentals reports uptake in demand for Sony VENICE as production recovers

As productions return to a level not seen since the start of the pandemic, rental houses across Europe are seeing their stocks of Sony VENICE in high demand.

Dynamic Rentals, which is in the unique position of being the only rental house globally who exclusively rents to other rental houses, invested in the VENICE  two years ago and now have over 50 VENICE cameras out on rental in five continents, over 15 countries and 25 markets spanning the globe.

“In a context where rental houses are not only dealing with the financial impact of Covid, but also the S35 versus FF conundrum, it’s harder than ever to decide where to invest,” says Dynamic Rentals owner Brandon Zachary. “The ability to switch between S35 and FF on the VENICE is definitely a plus within this context. We always go to CVP as our first port of call when buying digital cinema cameras and lenses. They know the market well, they realise having stock on the shelf is important and they always go the distance to make the deal work for us. In an uncertain world, VENICE is turning out to be a very safe bet for rental and by extension, production companies.”

Hiroshi Kajita, head of Media Solutions, Sony Professional, Sony Europe, added: “After a real dip in demand across the world over the summer, it’s a true pleasure to see the content industry, in particular when it comes to drama and feature productions, now recovering with many new projects happening now or planned for the near future. We’re confident that this upward trend will be reinforced in the coming months. The VENICE camera was one of our star performers even before the pandemic, because it is based on DoPs’ and directors’ feedback and we’ve been building in new features steadily since its launch, but it’s still great to see such high demand for it.”