Creative Solutions, a Division of The Vitec Group plc, announced the acquisition of Lightstream, a US-based tech company that builds a cloud-native live video platform, broadcast software, and creator tools with specialisation in the video game live streaming industry.
Lightstream is a key player in live streaming technology for the exponentially growing gaming market, and has strong strategic partnerships and technology integrations with Microsoft’s Xbox and Amazon’s Twitch. Live streaming across all industries has grown rapidly during the pandemic, no less in gaming. This acquisition allows Creative Solutions to bring its broadcast-quality hardware, mobile apps, and cloud technology to the gaming market on a global scale, and opens up new creative possibilities for storytellers.
For the past 13 years, Creative Solutions has mobilised content creators with hardware and software products spanning the broadcast, live production, and cinema markets. Integrating Lightstream’s creative suite and patented cloud production architecture with Teradek’s IP video technology and the full suite of Creative Solutions production tools raises the potential for live video content creation in every segment.
Stu Grubbs, CEO of Lightstream, said: “The powerful combination of our unique cloud-native products and Teradek’s market leading hardware, apps and cloud technology unlocks truly limitless creative potential. We couldn’t be more excited to join such respected brands and a talented group of people just as driven by the power of storytelling.”
“We want to get rid of the technical barriers which make live streaming hard,” explained Nicol Verheem, CEO of Creative Solutions. “Merging Teradek’s video encoding and cloud distribution capabilities with the Lightstream cloud platform will immediately simplify and improve the overall quality and delivery of live content everywhere. It’s about empowering the next generation of storytellers. To give them the tools to tell better stories live, in real-time, without sacrificing quality.”
