British Arrows 2023 winners announced

Last night saw the cream of the British advertising industry convene in the Great Room of London’s Grosvenor House hotel for the 2023 British Arrows.

The event was introduced by Arrows co-chairwomen Clare Donald and Jani Guest, Chief Production Officer at Publicis Groupe UK and CEO at Creators Inc respectively, who have now stepped down from their stewardship of the Arrows to be replaced by Simon Cooper, Executive Producer and Managing Director of Academy.

After Donald and Guest had handed over to the night’s compere, TV presenter Rylan, the awards proper got underway.

In the cinematography category, It’s Not Called Getting Old from Alzheimer’s Society took home the gold, with EA Games’ Matchday For The World’s Game and Uber Eats’ Dance Do Less winning silver and bronze respectively.

Big winners on the night included CALM and ITV’s hard-hitting campaign The Last Photo, created by adam&eveDDB and directed by Max Fisher through cain&abelDDB, which picked up five golds and three silvers, as well as Commercial of the Year, with CALM also named Advertiser of Excellence.

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CINEMATOGRAPHY

GOLD: Alzheimer’s Society, It’s Not Called Getting Old (Cin: Molly Manning-Walker)

SILVER: EA Games, FIFA 23, Matchday For The World’s Game (Cin: Arnaud Potier AFC) 

BRONZE: Uber Eats, Dance Do Less (Cin: Peter Deming)

ACHIEVEMENT IN PRODUCTION

GOLD: B&Q, Flip

SILVER: Burberry Outerwear 22/23, Night Creatures 

BRONZES: WWF, A Flammable Planet; Ladbrokes, Rocky 

ALCOHOLIC DRINKS

SILVER Belvedere Vodka Presents Daniel Craig 

BRONZE White Claw, Bring The Wave 

ANIMATION: 2D & STOP MOTION

GOLD:  Amazon, Music, Unbox a World of Music 

SILVER: WWF, A Flammable Planet 

BRONZE: Back Market, The Monster

ANIMATION: CGI

GOLD: Samsung, The Spider & The Window 

SILVER: Virgin Media, Highland Rider 

BRONZES: Three Mobile, Jeff’s World; M&S, Food, Fairy & DuckieTHE BRITISH ARROWS AWARDS LIMITED

AUTOMOTIVE

BRONZE: Formula E, No Turning Back 

BEST OVER 30 AND UP TO & INCLUDING 60 SECOND COMMERCIAL

GOLD:  Uber Eats, Dance Do Less

SILVERS: Cadbury, Garage; what3words, Neighbours 

BRONZE Secret Escapes, Regret 40

BEST OVER 60 AND UP TO & INCLUDING 90 SECOND COMMERCIAL

GOLD: CALM x ITV, The Last Photo

SILVER: ITV, The Break Through

BRONZE: Women’s Aid, He’s Coming Home 

BEST OVER 90 SECOND COMMERCIAL

GOLD Apple, The Greatest

SILVERS: B&Q, Flip; Burberry Outerwear 22/23, Night Creatures

BRONZE: BBC, This Is Our BBC

BEST UP TO 30 SECOND COMMERCIAL

GOLD: Secret Escapes, Regret 30 

SILVERS: Cadbury, Bed; Secret Escapes, Regret 20 

BRONZE: what3words, Neighbours

BRANDED ENTERTAINMENT

SILVER Certified Sports, Dropped 

BRONZE RNIB, See the Person 

CASTING

GOLD: Alzheimer’s Society, It’s Not Called Getting Old

SILVERS: Apple, The Greatest; CALM x ITV, The Last Photo

BRONZE: ITV, The Break Through 

CHARITY & PUBLIC SERVICES

GOLD: CALM x ITV, The Last Photo

SILVERS: Women’s Aid, He’s Coming Home; Prostate Cancer UK, Ode to Dads 

BRONZE: Alzheimer’s Society, It’s Not Called Getting Old

COLOURIST

GOLD: Bombay Sapphire, Gin, The World is a Gallery 

SILVER: Gucci, Exquisite

BRONZES: Uber Eats, Dance Do Less; Gucci SS22, Love Parade; Calvin Klein x Palace Skateboards, CK 1 Palace Fragrance Collaboration 

CREATIVE USE OF MUSIC

GOLD: CALM x ITV, The Last Photo 

SILVER: Libresse, Bodyform, #periodsomnia 

BRONZE: Apple, The Greatest

DIGITAL SERVICES, ELECTRONICS, COMPUTER GAMES & TOYS

GOLD: Amazon Alexa, Mind Reader

SILVER: Apple iPad, Election 

BRONZE:  Hope United, Not her Problem 

DIRECTOR – THE FRANK BUDGEN AWARD

GOLD: Uber Eats, Dance Do Less

SILVERS: Apple, The Greatest; CALM x ITV, The Last Photo

BRONZES: Mayor of London, Have A Word; BBC, News, Trust Is Earned

EDITING

GOLD: BBC, This is our BBC

SILVER: BBC, News, Trust Is Earned

BRONZES: Apple, The Greatest; Red Cross, The Last Mile

ENTERTAINMENT & SPORT PROMOTIONS

GOLD:  BBC, This is Our BBC

SILVER:  ITV, The Break Through

BRONZE:  Ladbrokes, Rocky

FASHION & APPAREL

GOLD: Zara Man, Dry

SILVER: Burberry Outerwear 22/23, Night Creatures

BRONZE: Highsnobiety x Gucci x The North Face, Gucci x The North Face collection, Summit Ascent Service 

FINANCIAL & CORPORATE SERVICES

GOLD: Ladbrokes, Rocky 

SILVER: The National Lottery, A Christmas Love Story

BRONZE: Barclaycard, Hammers 

FOOD & NON-ALCOHOLIC DRINKS

GOLD: Ribena, Moments of Reflection 

SILVER: Cadbury, Sign With Fingers Big and Small 

BRONZE: Cadbury, Bed 

HOUSEHOLD GOODS

GOLD: Tena, #lastlonelymenopause

SILVER: John Lewis, Stuck On You

BRONZE: Wild, Dirty Talk

IMMERSIVE EXPERIENCES

SILVER: CALM x ITV, The Last Photo

BRONZE: Netflix Stranger Things, A Slice of the Upside Down 

INTEGRATED CAMPAIGN

GOLD: CALM x ITV, The Last Photo 

SILVER: Shelter UK, Only Choice Lettings 

BRONZE:  ASDA (in assoc. with Coppa Feel! & Breast Cancer Now), The Real Self Checkout 

INTERNATIONAL – THE NON-BRITISH ARROW

GOLD: Twix, Camping

SILVER:  Upwork, This Is How We Work Now 

BRONZE: Ocean Spray, Power Your Holidays

MUSIC VIDEO

GOLD: Pharrell, 21 Savage and Tyler, The Creator, Cash In Cash Out 

SILVER: Harry Styles, Music for a Sushi Restaurant 

BRONZES: Christina Aguilera, Beautiful; Michael Kiwanuka, Beautiful Life

ORIGINAL COMPOSITION

GOLD: The Joshua Ribera Foundation & SBTV, Depzman – Life Cut Short 

SILVERS: Alzheimer’s Society, It’s Not Called Getting Old; BBC, News, Trust is Earned

BRONZE: Macmillan, Whatever You Need

PRODUCTION DESIGN

GOLD: B&Q, Flip

SILVER: DFS, Animals

BRONZE: Uber Eats, Dance Do Less 

RETAILERS

GOLD:  B&Q, Flip

SILVERS:  Tesco Mobile, Epic Mission; Landsec, Speechless

BRONZE: John Lewis, The Beginner

SOCIAL MEDIA

GOLD: Bodyform, #periodsomnia

SILVER: ONET, Herd Immunity 

BRONZE: Women’s Aid, He’s Coming Home 

SOUND DESIGN

GOLD: Save the Children, Save the Survivors

SILVERS: Burberry Outerwear 22/23, Night Creatures; Formula E, No Turning Back; Eurosport, Winter Olympics 

SPONSORSHIP CAMPAIGN

GOLD: Sainsbury’s Taste the Difference, Cake or Not Cake? 

SILVER: Volkswagen, Electrifing Movies 

STYLING

GOLD: PETA, The Octocurse

SILVER: Just Eat, Did Somebody Say Just Eat 

THE IMPACT AWARD

GOLD: CALM x ITV, The Last Photo

SILVER: Mayor of London, Have a Word

BRONZES: Alzheimer’s Society, It’s Not Called Getting Old; Apple, The Greatest

TRANSPORT & TOURISM

GOLD: Secret Escapes, Regret 30 

SILVERS: Secret Escapes, Regret 20; Secret Escapes, Regret 40 

UK CAMPAIGN – THE JOHN WEBSTER AWARD

GOLD: KFC, Table, Trousers, Jacuzzi, Lie-in 

SILVER: Uber Eats, Embrace the Art of Doing Less

BRONZE: ITVX, The Freshest

VFX

GOLD: Ladbrokes, Rocky

SILVER: Nike, The Footballverse 

BRONZES: Burberry Outerwear 22/23, Night Creatures; Amazon, Books, That Reading Feeling Awaits 

WRITING

GOLD: Wild, Dirty Talk 

SILVER: BBC, This Is Our BBC 

BRONZES: Alzheimer’s Society, It’s Not Called Getting Old; Prostate Cancer UK, Ode to Dads 

SPECIAL AWARDS WINNERS

Fellowship Award

Kim Gehrig

Commercial of the Year

CALM x ITV, The Last Photo 

Advertiser of Excellence

CALM – Campaign Against Living Miserably

Craft Company of the Year

750mph

Production Company of the Year

Biscuit Filmworks

Agency of the Year

adam&eveDDB