BBC Studioworks has appointed Jon Noakes as commercial director to deliver the company’s ambitious growth plans, in particular opening new studios outside London and expanding its partnerships.
Noakes recently worked with BBC Studioworks on a consultancy basis to formulate its long-term growth strategy. He will report into BBC Studioworks’ CEO, Andrew Moultrie, and will grow the business by delivering new revenue streams and working even closer with producers. He will head up BBC Studioworks’ newly created Commercial division and be responsible for both the Sales and Communications teams.
Noakes brings a wealth of knowledge and experience to the role having held various senior commercial and operational positions. Prior to launching his own consultancy, he was commercial director and then managing director of Go Ape where he opened new locations, launched new activities, and drove a greater customer focus through the business. No stranger to the BBC, Noakes spent 11 years in senior strategy and business development roles for BBC Worldwide. He started his career at Deloitte, advising on corporate strategy projects across multiple industries.
“Jon has a brilliant mind, is a proven performer and has a real ‘can do’ attitude” said Andrew Moultrie, CEO, BBC Studioworks. “He is the perfect leader to shape our newly created commercial division, drive our commerciality, and advance our business in response to the growing industry demand for studio space.”
Commenting on his appointment, Noakes said: “The business has a real opportunity to grow, and the strong foundations of talented people and exceptional service required to achieve it. I look forward to expanding Studioworks’ footprint and working in closer collaboration with our existing and future partners to understand how we can help meet their long-term and short-term needs.”
