Pixotope adds JB&A to global sales and service partner network

Virtual production software platform Pixotope has strengthened its global network of sales and service partners with the addition of distributor JB&A. One of the largest distributors for the North American Media & Entertainment market, JB&A will sell and support the full portfolio of Pixotope solutions through its extensive sales channel which includes broadcast and post-production reseller Key Code Media. All Pixotope distributors and resellers complete a comprehensive certification and support program, ensuring the highest degree of customer sales, service and success.

“Our partnerships with JB&A and Key Code Media underscore our commitment to customer success and reflect our belief that collaboration is key to driving the future of virtual production,” said Brian Olson, VP sales & marketing (North America) at Pixotope. “By expanding our partner network in the region, we’re better able to provide local support and better serve our customers to help them achieve their creative vision.”

“JB&A has watched the shift in video production for the corporate and entertainment space moving quickly towards virtual production. It has been working closely with our vendors to bring the best of these technologies together, offering our channel partners someone they can trust to navigate this ever-growing space. Pixotope has quickly risen to be the best solution and a fantastic partnership for JB&A’s resellers who are now offering virtual production to their clients.”

Pixotope solutions for Extended Reality, Augmented Reality and Virtual Studios remove workflow complexity and vastly simplify virtual production, enabling faster onboarding and adoption. Bolstered by the Pixotope Education Programme, which empowers the next generation of storytellers, Pixotope is expanding the talent pool to meet the growing demand for virtual production skills

“Pixotope helps our customers keep up with the growing demand for immersive content that keeps audiences engaged and inspired,” said Mike Cavanagh, president of Key Code Media. “With Pixotope, we can offer our customers a powerful and flexible virtual production tool that integrates seamlessly with their existing workflows, allowing them to hit the ground running with this cutting-edge technology. Whether they’re producing live events, broadcast shows, or marketing campaigns, Pixotope allows them to create stunning AR content in real-time, using photorealistic virtual objects that can be manipulated in a variety of ways for maximum impact.”