Samyang launches its first zoom lens

Holdan, a specialist distributor to the professional video, broadcast and photography sector, has announced Samyang’s first zoom lens is exclusively available to them in the UK and Ireland.  

Samyang’s new E-mount standard zoom lens AF 24-70mm F2.8 FE, is designed for E-mount 35mm full-frame and APS-C mirrorless cameras.  

Samyang Optics’ first zoom lens 

This year, Samyang Optics is celebrating the 50th year since its foundation and is marking the landmark occasion with its first ever Zoom model. 

Originally a manual focus lens specialist, Samyang expanded its line-up to include autofocus models during 2016, whilst celebrating its 45th anniversary. After 5 years of in-depth research and communication with customers, Samyang has now decided to take a step closer to the mass market and meet more photographers’ needs, with the launch of an all-in-one Zoom. 

Lens standards are constantly changing and Samyang is launching this AF 24-70mm F2.8 FE lens as the most versatile and universal lens of all time. Some may consider that the market is filled with similar focal lengths already, however Samyang has taken additional steps to innovate: 

It has developed an all-in-one zoom lens, suitable for taking outstanding still images as well as video and added several features, optimised for video shooting, to a photo zoom lens. This effectively captures the trend change of users who need the flexibility of not only photography but also video shooting. 

In addition to a zoom lens that reflects consumer needs for video shooting and video-specialised functions, Samyang exclusive accessories allow users to further enjoy functions available on existing professional Cine lenses with this new Samyang zoom lens. 

David Fidler, Divisional Director, Holdan commented: “We are incredibly proud to represent Samyang as their exclusive distribution partner in the UK and Ireland. Their lens technology has been built over 50 years and today’s announcement is another clear indication they will continue to push the boundaries of innovation within our competitive marketplace.”

AF 24-70mm F2.8 FE Key Features  

1) Par-Focal: This function maintains focus on the subject when zooming in and out. It is a feature optimised for video shooting and normally seen on very expensive cine zoom lenses. 

2) Cinematic Video AF: As the AF speed is carefully controlled during video recording, focus wobble is reduced, so very stable video recording is possible. 

3) Linear MF Focus Control: Provides convenience to video shooters by matching the torque of the focus ring as closely as possible to that of a manual focus lens when shooting video in manual mode. 

4) Cine Kit: A Samyang ‘Cine Kit’, consisting of focus gearing, follow focus and tripod mount, is available separately. This allows system exchange at the same time as lens change (with small configuration), so manoeuvrability is very good. In addition, a mount kit and follow focus are provided, allowing essential elements of video shooting at the same time.