RED Digital Cinema will showcase its cutting-edge RED Cine-Broadcast solution at Stand B45 during the Media Production & Technology Show (MPTS) on May 14-15, 2025 at Olympia London, introducing the UK broadcast and live production community to this groundbreaking technology for the first time.
“Our RED Cine-Broadcast solution is a significant advancement in creative flexibility for the industry,” said Jeff Goodman, vice president of product management, RED Digital Cinema. “It allows broadcasters to elevate the visual experience by introducing large-format, cinematic storytelling into the world of live content, without compromising on speed, reliability, or standards compliance. It works seamlessly within traditional broadcast ecosystems, while adding a myriad of highly advanced IP-based solutions all within the same product.”
RED’s Cine-Broadcast module, designed to bring filmic, full-frame imagery to live broadcast workflows, enables 8K live cinematic streaming, compliant with SMPTE ST 2110 standards, and unlocks 3x and 4x super slow-motion capabilities, ideal for high-end sports, entertainment, and live event production. The RED Cine-Broadcast Module has most recently been deployed on events broadcast by CBS Sports, and NBC Sports Group.
MPTS attendees will have the opportunity to see RED’s seamless integration with EVS’ XT-VIA® live production server, which allows broadcasters to enhance their workflows with up to 4x super-slow-motion at 4K and 8x at 1080p, while simultaneously delivering two baseband channels through the RED Cine-Broadcast Module. This capability is powered by RED’s license-enabled RED Connect feature, which enables IP live streaming of R3Ds and unlocks advanced workflows, including real-time AI/ML augmentation and live-to-headset using 8K 120FPS R3Ds.
At 1:30 p.m. on Thursday May 15, in the Production Theatre, RED will sponsor an exclusive live sports discussion featuring speakers from La Liga, Sky Sports, and EMG / Gravity Media. The panel will examine how cinematic imagery is reshaping sports production, utilizing larger-format sensors and cinema-style lenses to create more immersive viewing experiences.
