ARRI and Goldenvoice reveal that ARRI’s latest cinematic multicam system, the ALEXA 35 Live, has been chosen to capture all the performances on Coachella’s Main Stage in 2025. This pioneering imaging platform brings unprecedented visual artistry to the festival’s Main Stage acts, delivering extraordinary imagery with over 17 stops of dynamic range (102dB S/N) with nuanced color fidelity, and rendering skin tones with remarkable authenticity. Carefully engineered to thrive in live broadcast with dynamic lighting environments and harsh weather conditions, the system elevates the festivals visual excellence to new heights of cinematic excellence.
Coachella Valley Music and Arts Festival stands as one of the largest and most influential music festivals in the world, drawing hundreds of thousands of attendees and millions of viewers globally. The festival’s iconic Main Stage features international superstar artists such as Lady Gaga, Green Day, Post Malone, and Travis Scott, as well as many other legendary performers and chart-topping acts that define contemporary music.
“We are committed to making the Coachella livestream a cinematic experience unlike any other live concert broadcast,” says Paul Tollett, President and CEO of Goldenvoice. “ARRI cameras have guided us on this journey for many years, and the ALEXA 35 Live takes this partnership to a whole new level. We’re thrilled that the incredible performances on the Coachella Main Stage will be seen across the globe through this innovative lens.”
“We’re excited to bring live cinematic excellence to one of the world’s most prestigious music festivals,” says Peter Crithary, Vice President, Live Entertainment ARRI Americas. “The ALEXA 35 Live – Multicam System represents our commitment to elevating live entertainment, allowing fans to experience Coachella’s performances with unprecedented visual fidelity. Robust, reliable, with plug and play into live workflows, the system’s advanced fiber integration will merge seamlessly into Coachella’s existing broadcast backbone, ensuring flawless multicamera capture and live transmission throughout the festival.” Chris Richter, Managing Director responsible for Sales & Rental at ARRI, adds: “The selection of our ALEXA 35 Live for Coachella exemplifies the ideal partnership between technical innovation and artistic vision at one of entertainment’s most prestigious events. It represents an elevation of our live entertainment strategy, building upon the many successes ARRI has achieved.”
As one of the top concert promotion companies in North America, promoting over 2,000 concerts a year in the US alone, Goldenvoice operates under the highest standards in live production. For their top event, Goldenvoice chose ALEXA 35 Live – Multicam Systems for Coachella’s Main Stage. Fitting for such a prestigious platform, the ALEXA 35 Live will capture these performances in all their splendor. Fans will experience the energy, emotion, and artistry of these world-class performances with unprecedented visual richness and detail.
Goldenvoice’s decision to select ARRI marks a significant milestone in live music broadcasting, as festival attendees and viewers around the world will experience Coachella’s iconic performances through the same cinematic lens trusted by award-winning filmmakers. In addition to the ALEXA 35 Live – Multicam System, Coachella is also taking advantage of ARRI lenses and camera stabilizers during the festival. Specifically, the modern but warm ARRI Signature Zooms that provide the sharpness and versatility needed for live productions. Also in this year’s tool kit are the award-winning TRINITY 2, the 360 EVO, and the SRH-360 stabilizers all with 360-degree rotation that make capturing hard-to-reach shots smoother than ever.
