RASCAL appoints Tom Dibb as head of creative

Creative studio RASCAL has appointed Tom Dibb as Head of Creative. Tom will help to diversify the studio’s offering, drawing on his experience across live-action, design, VFX and technology.

Immersed in advertising before he’d even finished school, Tom has worked in production companies, ad agencies and most recently as creative director at The Mill.

Tom’s portfolio showcases a broad range of work, covering live-action TV spots, CG game trailers, real-time experiences and 3D billboards. With a belief that there is no typical brief in 2024, his aim is to break existing ‘rules’ around creative direction in a way that amplifies results for brands and agencies.

Tom’s appointment supercharges RASCAL’s production capabilities and highlights its determination to be the most versatile collaborator out there.

A recent highlight for Tom was his experiential work for EA Sports, which saw the creation of a life-size CG avatar of Erling Haaland. The avatar was piloted in real-time and reacted to everything and anything around him, capturing the attention of Ronaldinho, Figo and Stormzy, and taking part in an influencer dance-off that racked up hundreds of thousands of views.

Tom Dibb, Head of Creative, RASCAL, commented: “I’m honoured and proud to be a part of this amazing company. Thanks to all the RASCAL’s for welcoming me. Let’s get to work.”

 Gareth Brannan, Managing Director, RASCAL, added: “We’re thrilled to welcome Tom to the team. His talent and vision are a valuable addition to our creative family, we’re excited to get started!”