Our latest Focus On guide explores the relationship between cinematography and sustainability. We speak to industry leaders about how to be sustainable on set and what changes need to be made going forward.

Anton/Bauer / Sodium chemistry

Introducing the first sodium battery designed and built for the motion picture and television industry.  We all know that the motion picture industry has a significant environmental footprint.  Tentpole productions had an average carbon footprint of 3,370 metric tons (approximately 33 metric tons per shooting day) between 2016-2019, while large films averaged 1,081 metric tons … Read more

Sunbelt Rentals / Doing the right thing

Sunbelt Rentals champions sustainability in equipment rental, transforming the film and TV industry through innovative solutions and a commitment to eco-friendly practices.  Sunbelt Rentals is the global leader in equipment rental. Its inventory and expertise span sectors from construction and civil engineering to live events and critical infrastructure. It keeps the film and TV industry … Read more

ROE Visual / The path forward

VP offers promising sustainability solutions for the filmmaking industry.  As virtual production technology becomes more widely adopted in filmmaking, its environmental benefits are gaining attention. While significant strides have been made in comparing virtual production to traditional filmmaking regarding sustainability, there is still a long journey ahead. This involves not just technological advancements, such as … Read more

MPB / Kit that won’t cost the Earth

MPB are urging photographers, videographers, and content creators to ​​​​recirculate ​​used kit.  MPB is the largest global platform to buy, sell and trade in used photo and video gear. It recirculated 570,000 cameras and lenses ​​this year, extending the life and creative potential of visual storytelling gear. While its business model—buying, selling and trading used gear—is circular, it is going further by applying circular principles across … Read more

Green Kit / Going green

Sustainability has been at the core of Green Kit’s business since it launched in 2012. Find out how the company’s inventory has evolved with the industry while sharing a wealth of knowledge to allow clients to achieve their sustainability goals.  Now that LED lighting is common on so many productions, it’s hard to remember a … Read more

Get Set Hire / Working towards a circular framework 

Get Set Hire reliably and flexibly provides planet-conscious, top-quality, clean equipment to the film industry via low-carbon delivery.  If the film industry is serious about transitioning to a sustainable industry, it has to end the destructive cycle of ‘buy-use-discard’ and work towards a circular framework, according to Paul Miller, founder of Get Set Hire.  “Hiring, … Read more

CVP / Understanding the environmental benefits of VP 

Jason Grey, technical sales consultant at CVP, explains how virtual production provides sustainable, cost-effective alternatives to traditional shoots, tackling both economic challenges and environmental impacts in filmmaking.  Virtual production is among the most rapidly evolving and innovative areas of the film and TV industry. Initially the sole preserve of high-end productions with big budgets, the … Read more

Aputure / Leading the charge

Cinematographer and director Hugo Boué outlines why working with portable power station with a rechargeable battery, Aputure DELTA Pro, was essential for his recent productions.  When you’re thinking about sustainability on set, the last thing that comes to mind is having a diesel generator running in the background. Fact of the matter is though, that … Read more