
Sony has announced the Alpha 7 V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up.
The Alpha 7 V is powered by the newly developed partially stacked Exmor RS CMOS image sensor with approximately 33.0 effective MP (megapixels).
The new image processing engine BIONZ XR2 incorporates the AI processing unit functions of the latest α (Alpha) series.
Through these innovations, the Alpha 7 V delivers a “significant performance boost across every aspect of imaging”, Sony said, from Real-time Recognition AF (Auto-Focus) to Real-time Tracking, speed, stable colour accuracy, still capture and video versatility.
Sony has also launched the FE 28-70mm f/3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.

“The Alpha 7 V resets expectations on what an all-around Full-frame camera can achieve,” said Yann Salmon-Legagneur, head of marketing, Sony Imaging, Products and Solutions, Sony Europe.
“By evolving autofocus intelligence, colour science and system responsiveness, we’re enriching our expanding line-up with a powerful new option that provides creators with an advanced tool capable of keeping up with their creativity and bringing them one step closer to achieving their dreams.”
The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a “substantial leap” in autofocus speed, accuracy and reliability.
It has up to 30% improvement in Real-time Recognition AF that instantly recognises targeted subjects and continues to capture them with high precision.
With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.05.
High-resolution RAW processing is now supported through Imaging Edge Desktop application for “unparalleled post-production flexibility”.
Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range, ensuring “remarkable tonal detail across highlights and shadows”.
Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.
The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent colour rendering and uses light source estimation through deep learning technology.

By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate colour tones, it enables natural and stable colour reproduction, resulting in more faithful colours and reducing post-production workload.
Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording available in full-frame mode and 4K 120p mode recording in APS-C mode/Super 35mm delivers rich, detailed footage with exceptional flexibility in editing.
Full pixel readout without pixel binning enables highly detailed video recording down to the finest details.
The image stabilisation features Dynamic Active Mode, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories.
The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes.

New in-camera noise reduction and improved internal mic functionality ensures high-quality audio recording by reducing steady background noises, minimising interference, and maintaining natural sound.
Meanwhile, the FE 28-70mm f/3.5-5.6 OSS II is designed to fully leverage the continuous shooting capabilities of the Alpha 7 V sensor.
When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking, continuous shooting, seamless body-lens coordinated image stabilisation, AF available even during zooming, and built-in breathing compensation support.
From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.
The Alpha 7 V Body is available to purchase from today (2 December) for approximately £2,799 / 2,999 EUR.
The FE 28-70mm f/3.5-5.6 OSS II will be available in February 2026 for approximately £429 / 479EUR.
More information on both products is available on the Sony website.






