New Warner Bros. campaign calls on the film and TV industry to keep parents working

The team behind The WonderWorks launches ‘Keeping Families in Film’ to tackle childcare issues on set for thousands of families in the industry.

The WonderWorks (based on site at Warner Bros. Studios Leavesden) launched the campaign calling on industry leaders to take action to help achieve greater equality within the film industry, through the issue of childcare. In an open letter, the campaign reaches out to studios, production companies and industry leaders to raise awareness of the lack of childcare within the film and TV industry, and also to take action to stop vital talent being lost through parenthood.

The campaign aims to encourage productions to become more family friendly, with the ultimate goal of every production putting a line in their budget for childcare by 2024. Actor Charlotte Riley and business partner Mark Radcliffe identified the issue, having themselves both seen the effect a lack of suitable childcare can have on those within the film and TV industry. To find a solution to this problem, they founded The WonderWorks, the first nursery set up to provide flexible, accessible, Ofsted-registered care to the children of those working on productions in the UK.

It is an issue that affects both men and women within the industry. Raising Films’ ‘Making It Possible’ report showed that 79% of film workers felt having children had negatively impacted their careers; while the Government Equalities Office: ‘Women’s Progression in the Workplace’ report highlighted the film and television industry specifically as an industry where women with children described the impossibility of obtaining childcare due to the unpredictable flow of work.

Riley said: “The aim of The WonderWorks’ ‘Keeping Families In Film’ campaign is to reach industry decision makers, asking them to make childcare a top priority on productions, as well as empowering those in the industry to speak up and have open conversations with their employers. Productions are finding it harder than ever to secure crews due to demand, so it’s vital that we keep talented people working in order for the industry to thrive. As an industry we take pride in how well we train our teams, people work so hard in the early years of their career to hone their skills and then just as they are starting to get established, find that they can’t sustain a career in production once they become parents.  It’s time to address the inequality in our industry – we need to keep families in film.”

Through its mobile nursery facility as well as its first permanent site at Warner Bros. Studios Leavesden, the UK’s leading film studio, The WonderWorks provides accessible, high quality, and flexible childcare services tailored to the needs of those working within the industry.