New creative studio Imagine This launches globally

Advertising’s next-gen creative leaders from the UK, USA, and South Africa have come together to create a new multi-faceted creative studio Imagine This; bridging the gap between creative strategy, production solutions and artist representation.

Led by Founder and CEO, Toby Walsham, Imagine This is a creative studio offering a hybrid suite of capabilities from Strategy & Insight to Production, Post Production, Creative Direction, and Technology Services, with a diverse range of creatives on their roster. The studio’s multi-disciplinary approach has been developed to offer clients a swiss-army-knife of creative tools to aid them in problem solving across every stage of campaign development.

Imagine This is also re-imagining the director and artist representation paradigm. The studio’s evolved talent model offers its rostered artists ultimate flexibility and support, through a hybridization of artist management and production resource that allows artistic talent to thrive independently. Not only representing directors, Imagine This has carved out a roster of new-wave talent that include photographers, designers, art directors, composers , VFX artists and more.

The studios’ launching roster of 17 creators includes; innovator Anita Fontaine, known for her work blending emerging technologies such as AI, AR and VR with traditional creative concepts, director and producer Ntando, hailed for his influence in shaping the visual landscape of contemporary music through his work with some of the UK’s most prolific rap artists, and digital artist and projection mapping aficionado Lucinda Dilworth, a revered artist who has garnered a huge online following for her combination of tangible and intangible art.

Founder and CEO Toby Walsham (previously Partner & Managing Director at FAMILIA), is joined in this new venture by Dave East who joins as Partner & Creative Director, and Robyn Walsham who joins as Partner & Chief Brand Officer, with the company’s remaining board of partners to be announced in the coming weeks.

Walsham comments, “With the industry having faced significant challenges over the past couple of years, it’s time to break the mold and evolve stale models and processes that are holding us back from being creative, cost effective and above all imaginative in the way we approach commercial production. We’re here to change the dynamic, offer up exciting new ways of working for creatives and create craft-forward, impactful work for brands. Watch this space.”