Mark Roberts Motion Control (MRMC), a Nikon company, announces the acquisition of Slidekamera to bring an even wider choice of motion and robotic solutions to the broadcast market. The move cements a long established development partnership between the two companies, the first of which will be demonstrated at IBC 2022, stand 11.C30.
A big part of MRMC Broadcast’s offering is focused on PTZ enablement, essentially providing robotic movement solutions for PTZ cameras to allow more creative shots to be achieved with these simple robotic cameras. Central to the strategy is the importance of expanding the product range while providing wide market access, particularly through its established reseller channels. The acquisition of Gdansk, Poland-headquartered Slidekamera delivers on both of these counts.
Paddy Taylor, head of broadcast, MRMC, explains, “Slidekamera has been providing various products and components to MRMC for some time. We have formed an excellent long-term working relationship, and it has become evident that they are a great fit to add additional value to MRMC’s offering. Together we can help to improve and develop new solutions to meet the demands of our customers.”
“Slidekamera has a number of solutions that complement the Broadcast market, from PTZ motion control enablement to a range of film and commercial products and accessories. Therefore, we felt that in a number of areas, rather than developing our own in-house solutions, it made sense to formalise our partnership so that we can take our joint products to a wider market,” Taylor added. “Additionally, the acquisition provides MRMC with a number of new robotic heads at a competitive price point. This is something that our reseller channel often requests, and we believe that this now gives us the most complete set of robotic solutions on the market.”
The process of evolving solutions acquired from Slidekamera has already begun, including integrating the innovative AI system Polymotion Chat with Slidekamera’s robotic pan/tilt heads.
Taylor says, “We also see excellent potential for products like our Automated Jib Solution (AJS-1) which could be paired with the X-Head from Slidekamera giving us options for manual control as well as the automated solution it currently provides. Slidekamera is very well regarded by its customers, and we will continue to serve those selling Slidekamera branded products through their current sales channels as well as offering the same products with support for MRMC’s ecosystem badged by MRMC. We believe that this will be a winning combination.”
Sebastian Pawelec, CEO, Slidekamera, says, “We have enjoyed a fantastic professional relationship with MRMC and we look forward to growing this further by combining Slidekamera’s and MRMC’s efficient engineering and innovation to produce better products together, as well as the wide distribution network, market leadership, expertise and innovative thinking of the team at MRMC.”
Meet the MRMC Broadcast and Slidekamera team at IBC stand 11.C30 and see the Titan Slider, curved rail, and range of robotics heads in action.
