Global talent agency Laird and Good Company has announced its growth into commercial production, with a full-service production division creating multi-platform content for brands worldwide.
Laird and Good Company, started by Sarah Laird in 1989, has spent the last three decades as an artist management agency representing a top-tier group of multi-disciplinary artists from photographers to stylists, and producing still photography shoots for a wide range of brand sectors.
Identifying an opportunity to build a much more extensive and integrated offering to advertising agencies and brands, Laird and Good Company expanded into the production landscape, with a new division, driven by Head of Business Development / Executive Producer Kirsty Meares, and helmed by new Director of Production Jenny Lumpkin. The production company’s signature offering is a roster of 15 Directors that specialise in both video production and high-end photography, with the ability to produce both for integrated brand campaigns under one roof. The team is credited for recent producing campaigns for the likes of Maybelline, Lyft, HBO, and Tropicana.
As part of their investment in the ongoing development of their production offering, and to facilitate growth opportunities for their rostered talent, Laird and Good Company has also announced a partnership with Commonwealth for East Coast representation of their commercial video directors.
Founder of Laird and Good Company, Sarah Laird comments, “I have watched the industry evolve and see the need for a multidisciplinary approach in today’s landscape. Offering production in addition to our roster of creatives felt like a natural response. By bringing everything under one roof, we aim to simplify our client experience and nurture our talent’s creative vision. My purpose in developing this new offering is to connect people with ideas. I will always be a champion of artists, and invest in facilitating growth for those we represent.“
Jenny Lumpkin, Director of Production adds, “I’m incredibly excited to work with an extremely expansive roster of talent, that not only includes directors, but seasoned photographers, stylists and hair & makeup artists. This winning formula, combining both artist representation and production under one roof, gives us the opportunity to offer brand and agency clients a unique in-house experience”.
Laird and Good Company’s Production team is looking to develop multi-faceted directorial talent within Broadcast and Film, with a specific focus on diverse voices, sustainable production, and philanthropic causes. This year they are working to implement a sustainability program across all productions in the US and UK. In July of 2023, Laird and Good Company will become official members of 1% for the Planet, solidifying the company’s commitment to sustainable operations.
