Creative UK responds to UK General Election result

Jul 5, 2024

Caroline Norbury, Chief Executive of Creative UK – the national membership body for the Cultural and Creative Industries has commented on the outcome of the UK General Election.

Reflecting this morning, Caroline said: “This moment of change for the UK is an opportunity to maximise our growth and resilience, if driven by political imagination and ingenuity. We face huge challenges that we need creativity to overcome, since innovation and collaboration are critical to prosperity, health and our place in the world. It’s artists and creatives who imagine a better future for us all – telling the stories that bring us together, inspiring our future leaders, and helping governments work smarter.

“It’s fitting that Sir Keir Starmer stood within the Tate Modern to share early reflections. This signal that a new UK Government will place the Cultural and Creative Industries at the heart of industrial strategy is, perhaps, also a sign of hope that the creative sector is finally also being understood as a public good.

“What we need now is policy into practice. The prioritisation of a transformative curriculum which values creativity and develops our capability. Bold approaches to funding and finance through patient capital, with the Treasury focused properly on growth. Investment in regions and communities, in order to really help creative organisations thrive. For our sector to top the list of public investment priorities, reflecting its size, contribution and potential.

“For Creative UK, now’s the time to really roll up our sleeves and ensure that this new UK Government delivers the best in these areas and more. We’re committed to working with all elected representatives to champion the creative economy, so that our future is bright.”

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