Creative director Geoff Bailey joins Assembly, New York

New York headquartered post production studio Assembly announced the hire of creative director Geoff Bailey to its growing creative ranks. 

Bailey joins from Alkemy X, and will be responsible for overseeing the studio’s creative output with a focus on Commercial, Episodic and Film VFX, working in close collaboration with Assembly’s Head of VFX, Dave Zeevalk.  

With longstanding and notable creative relationships with brands such as ESPN, A&E, Showtime and Fox, Bailey has received numerous accolades for his work, from Gold Clios to PromaxBDA awards, and a Sports Emmy for his rebrands of ESPN’s College Football network. 

Bailey’s diverse creative style is rooted in his design background, he comments “I love to blend a detailed photographic and cinematic style with highly-stylized design and art direction, creating works that feel both unique and surprising, but rooted in the real world. Because I work as both a designer and director, I really enjoy working with other directors and creatives to experiment and explore in the early process of look and concept development.” 

Geoff’s versatile roster of work includes projects for Hulu, Jay-Z, AMC Networks, Kiehl’s, and many more. His recent short film, Death and the Lady screened at numerous film festivals including Tribeca, and is currently screening on The New Yorker website. 

Dave Zeevalk, head of VFX at Assembly comments, “Our goal has been to attract the best talent in the industry to Assembly and hone our unique offering in the market. Geoff’s talent and rich creative experience in the design, direction and VFX fields are an incredibly valuable addition to the high quality team of artists we have at Assembly. I’m excited to work with Geoff to further develop our creative offering and deliver some truly spectacular within the coming months.” 

Assembly is a hybrid Post Production studio offering cloud and location-based services including VFX, Color Grading, Beauty, Offline Editorial and Dailies across feature film, episodic and commercial work. Since the studio’s inception in 2021, Assembly’s VFX team has produced notable work for ESPN, Google, Kit Kat and more.