The Motion Picture Sound Editors (MPSE) has always promoted and will continue to value the human endeavor of artistic creation. Their Golden Reel Award honours people who utilise their skills and artistry to push the boundaries of storytelling through sound.
They support and prize technological advances that assist artists in their creations. However, standards for the legal and ethical use of Generative A.I. have yet to be established and are far from being accepted broadly. What we choose to promote as award-worthy points to how much we value the human endeavour of artistic creation.
Because of these concerns and our organisation’s mission to uphold and celebrate the creative human endeavour of sound and music editorial, sound design, and Foley artistry, the MPSE will not be accepting projects for awards consideration where Generative A.I. is used to create elements for the final soundtrack. Golden Reel Award qualification rules are being updated and will be published on our website soon.
As the industry evolves to adopt tools and techniques, current or yet to be developed, their board of directors and A.I. committee are poised to evolve our stance on this issue, ensuring we adhere to our mission. We remain open to what the technological future may bring in support of the humans working in the craft of sound editorial.
David Barber, MPSE President, said: “It is an enormous question to ask: how much of our humanity are we willing to give away to technology, especially in the arts? The time to ponder that question, set up boundaries, and guide how A.I. is assimilated into our workflow and lives was yesterday. The dam of A.I. has broken, and the waters are upon us. Choosing what we embrace as award-worthy filmmaking is a way of diverting those waters while we grapple with this exponential change. As A.I. technology infiltrates and permeates our industry, rules and accepted practices for its use need to emerge that keep artists at the forefront.”
