EnergaCAMERIMAGE reveal official 2024 poster
Aug 8, 2024
There are only 100 days left until the 32nd edition of the EnergaCAMERIMAGE Festival!
This year, everyone will once again meet in Toruń in the Kuyavian-Pomeranian region, and among the confirmed participants are Cate Blanchett, Edward Lachman, and Steve McQueen. Today, we have another exciting announcement to make. It is our pleasure to present the poster, which will accompany us in the coming months as the symbol of EnergaCAMERIAMGE 2024.
The design concept of this year’s poster was created by Marcin Wolski who used the striking motif of aurora borealis in his work, alluding to the magic and beauty of cinema, which much like the aurora itself, captivates, inspires and leaves a lasting impression.
In this design, the aurora borealis taking the shape of a film strip, stretches over Torun’s historical panorama outlined by its infamous Gothic architecture. The aurora’s dynamic, luminous ribbon represents the artistic impact of each film presented at the festival. The motif of aurora borealis seems like an obvious choice, given the nature of the EnergaCAMERIMAGE Festival. Besides its aesthetic role, the aurora carries hidden meaning, symbolising film as a source of light in the darkness, leading viewers to new discoveries and reflections. The film strip references the technical side of the art of filmmaking, to which the EnergaCAMERIMAGE Festival is dedicated. This year, the Northern Lights could be observed in Toruń and the surrounding areas. This luminous phenomenon draws many captivated viewers, just as the EnergaCAMERIMAGE Festival attracts cinema enthusiasts who are mesmerised by stunning visuals and the play of light. The poster’s main motif thus connects the magic of cinema with the natural beauty of this unique light phenomenon.
By using this visual element, we want to emphasise that the festival is a place where tradition meets modernity and art meets technology. The Northern Lights are an unpredictable phenomenon, appearing and disappearing without warning, making their observation a unique and rare experience. Films are also an ephemeral experience; even though they can be watched multiple times, each screening is a unique moment in which the viewer experiences the story anew, with emotions and reactions that can change each time. – comments Marek Żydowicz, Director of the EnergaCAMERIMAGE Festival.
The aurora borealis is created by the solar wind, which is a stream of particles carrying electrical energy. With this year’s poster, we also want to thank Energa, which will once again be the title sponsor of our event and consistently promotes ecological energy solutions.
It is an honor for us that this year’s poster design pays homage to our sponsor and encourages reflection on the environment and ecology, as well as our current position as humanity. The energy transformation, in which we are all participating, is an extremely important process. Energa is meeting its challenges and becoming increasingly green. Already, about half of the energy we sell comes from renewable sources. We are expanding our portfolio of projects through which we produce energy from wind and solar power. I am pleased that for the organisers and guests of the EnergaCAMERIMAGE festival, environmental issues are equally important – says Sławomir Staszak, Acting President of the Management Board of Energa SA.
The 32nd EnergaCAMERIMAGE will take place from November 16-23, 2024, in Toruń, in the Kujawy Pomorze region. Its positive energy will once again be provided by Energa ORLEN Group, the title and strategic sponsor of the event.
Comment / David Raedeker BSC / member of the BSC sustainability committee