Production studio FAMILIA welcomes director Niall Coffey to its creative roster

Next-generation production studio FAMILIA has announced the addition of Director and DOP Niall Coffey to its 20-strong roster of directors and photographers.

Known for his work with brands such as Wagamama, Patron, Nike and more, Niall joins FAMILIA after a successful 2023 creative partnership with the studio on Ballantine’s “The Taste of A Job Well Done” campaign. Niall’s creative journey has seen him embody a series of roles within the industry, from editor to producer, and DOP. His storied professional background has cultivated his unique Directorial approach, which is embedded in a deep understanding of the multi-layered creative process.

Niall will be joining FAMILIA for global representation, ahead of the company’s pending global expansion, details of which will be announced later this quarter.

Home to a diverse roster of award-winning directors, FAMILIA is known for its data-driven creative approach, pairing top-tier talent with unique audience insights to provide creative solutions that resonate with audiences and have measurable impact for their clients. Their recent notable campaigns include E.On ‘Time is On My Side’, William Hill ‘Who You Got?’, and BMW X Sky Arts “My Modes”.

Toby Walsham, Partner and Managing Director at FAMILIA commented: “Niall has the ability to create high-end, cinematic visuals that exude the feeling of luxury absolutely effortlessly, no matter the product. We’ve hugely enjoyed our creative collaborations with him in the past, and are excited to welcome him to our roster at a pivotal point in our company’s evolution, as we embark on a year of significant growth both creatively and operationally. As we branch into new markets, we know Niall’s creative approach will be a great benefit to our Global clients.”