Kodak and Pinewood, two of the international screen industry’s most iconic brands, have announced that they will align to support the use of physical film in motion picture and television production. Kodak has signed a 5-year lease on part of the Ken Adam Building at Pinewood Studios in the UK to establish a new film negative processing lab. The parties will also work together on co-branding initiatives and promotions.
“Kodak is committed to strengthening the infrastructure that enables the world’s leading filmmakers to continue to shoot real film,” said Steven Overman, President of Kodak’s Consumer and Film Division and Chief Marketing Officer. “This collaboration with Pinewood will ensure that we can continue providing high quality processing in one of the world’s most vibrant markets.”
Darren Woolfson, Group Director of Technology for Pinewood commented: “This move signifies our support for the continued ability of filmmakers to choose to shoot their films on physical film in the UK. We’re proud to be collaborating with Kodak in this endeavour.”
The Pinewood Group has a successful Digital Dailies operation within its established Post Production division and recent projects it has supported include The Mummy, Life and The Commuter. Commenting on the new collaboration with Kodak, Nigel Bennett, Director of Creative Services for Pinewood Group said: “We are keen to support the infrastructure for physical film for those directors and cinematographers who prefer this format. Teaming up with Kodak to offer this enhances the growing portfolio of services Pinewood is now able to offer in the content and post production arenas.”
In response to a strong resurgence of film in the motion picture industry, Kodak recently acquired a film-processing lab in Atlanta, Georgia, where film is being processed for The Walking Dead and other major film and television productions. Kodak has also built an entirely new film lab in New York, NY.
The KODAK Film Labs in the UK and US are part of the company’s ongoing efforts to support the infrastructure for motion picture film.