Journey, the multidimensional experience agency, has acquired the UK-based Dimension Studio, a creative technology company specialising in virtual production for film and episodic TV, animation, location-based entertainment and live experiences.
This marks an “integral step in Journey’s vision to reimagine design across multiple mediums and to forge lasting value for audiences and partners alike”, per a press release.
Journey said: “Driven by a singular purpose – to meet today’s most complex creative challenges with tomorrow’s most exciting design solutions – Journey redefines the experiences that connect people, brands and culture.
“From immersive storytelling at the Empire State Building to reimagining opera in The Adventures of Kavalier & Clay, heightening the guest experience at Sphere or envisioning the next generation of urban destinations like Qiddiya, Journey continually builds new ways to elevate and electrify human experience.”
The acquisition is said to strengthen Journey’s ability to scale globally, leveraging Dimension’s UK base, international reach and production infrastructure to support clients worldwide.
It also reportedly deepens Journey’s experience-led approach by bringing Dimension’s “boundary-pushing technological expertise” under one roof.
“Together, the combined teams will unlock the next generation of immersive experiences, digital humans, spatial storytelling and industry innovation at scale,” Journey added.
Based in London and operating internationally, Dimension has worked with major studios such as Disney, Netflix, Amazon, Apple TV and Sony Pictures.
As well as its own projects currently in production, the studio’s recent film and TV projects include Those About to Die for Amazon, Masters of the Air for Apple TV, Robert Zemeckis’ Here, Universal Pictures’ Wicked parts 1 & 2, and Taika Waititi’s Time Bandits.
The team behind Dimension Live has delivered recent projects for international artists, including Röyksopp and Floating Points, and at major live events, including the Glastonbury Festival.
“At Journey, we believe the future of design belongs to those who can bridge imagination, storytelling and technology,” said Andrew Zimmerman, CEO of Journey. “Dimension embodies that philosophy completely. Together, we’re not just creating new forms of content; we’re inventing new ways for people to experience the world.”
“Dimension is a trusted partner and co-producer for filmmakers everywhere, helping them to embrace the creative potential of real-time, virtual and AI production technologies,” said Dimension co-founder and co-CEO Steve Jelley.
“It provides opportunities for everyone to expand those partnerships to deliver amazing experiences in any medium.”
“This partnership is as much about people as it is about virtual production and technology,” added Simon Windsor, co-founder and co-CEO at Dimension Studio.
“Journey’s design-led ethos aligns perfectly with our culture of creative experimentation and production innovation. Together, we can empower clients and visionary creators to tell stories in ways the world has never seen.”
