BAFTA albert, the home of environmental sustainability for the screen industries, has launched Putting Nature in the Picture.
The initiative aims to spark new ideas for the inclusion of our natural world on screen, across genres, to inspire audiences to reconnect with nature.
Putting Nature in the Picture includes:
- A short film celebrating nature content across genres, with a voiceover by Asim Chaudhry (Dirty Business, Black Mirror, People Just Do Nothing) and contributions from BBC, Channel 4, ITV, Netflix, Open Planet, Sky, UKTV, Universal Production Music and Warner Bros. Discovery
- Putting Nature in the Picture: A Creative’s Guide – A free resource, developed in collaboration with ImpactWild, built for every creative voice shaping the industry today. The guide features a six-point review process to inspire the inclusion of the natural world authentically in creative development, without constraining vision or editorial freedom
- A free Deep Dive Webinar: Putting Nature in the Picture from Development to the Final Edit – Moderated by writer, presenter and co-Founder at Flock Together Nadeem Perera, with panellists including Vicky Hoy (senior producer of Clarkson’s Farm), Laura McCutcheon (producer of Dirty Business) and Bill Righton (executive producer, Rob & Romesh Vs,). The webinar will take place at 4pm on Thursday 5 March and will be available on replay after the event
Explaining the importance of the project, BAFTA albert said: “A study published in November 2025, led by Professor Miles Richardson, professor of nature connectedness at the University of Derby, explored the differences between the most and least nature-connected countries and the societal factors behind them. Britain was found to be one of the least ‘nature-connected’ nations.
“Putting Nature in the Picture seeks to inspire the UK’s screen industry to play an important role in reconnecting audiences with nature, by harnessing the powerful and unique opportunities they hold in creating nature inclusive programming and content across genres.”
Catherine Ellis, head of climate content, BAFTA albert, added: “As storytellers we know the stories we tell shape what people see. And what people see shapes what they care about.
“The screen industry undoubtedly has an opportunity here to make real-world impact through storytelling.
“There are already so many excellent examples of creatives and commissioners actively putting nature in the picture, including and beyond what you see in our short film and Creative’s Guide.
“This initiative from BAFTA albert seeks to celebrate this incredible content and inspire even more creatives to harness the power of nature in their storytelling.”
More information is available on the BAFTA albert website.
