Find out how Godox’s innovative lighting solutions aim to simplify the filmmaking workflow. 

The corporate mantra of Godox is to embrace creative possibilities, empowering creators to shape their artistic signatures effortlessly. 

“Our holistic system ranges from compact tools for handy use, to game-changing fixtures with ample power, providing a boundless canvas for imagination and creativity,” says Junna Wei, continuous lights’ marketing supervisor, Godox. “We aim to help our users turn once-daunting ideas into captivating realities, fuelling the passion and joy of the creative journey.” 

“Godox serves the global market by collaborating with distributors in various countries and regions, continuously expanding our network of partners. Ensuring that users from every corner of the world can access top-quality products remains an unwavering priority for us. Our diverse product line includes flashes, continuous lights, audio equipment, monitors, and accessory systems, making us one of the few comprehensive brands in the film lighting industry.” 

LANDMARK LIGHT 

Godox made a significant impact with the launch of the groundbreaking MG1200Bi. This high-power LED lighting product earned praise from professionals, bolstering Godox’s position in the video and film industry. 

The MG1200Bi adopts COB blending technology, delivering an impressive output of over 1200W at any colour temperature, even at an input power of 1400W, showcasing exceptional brightness and power reliability. Its brightness (with Fresnel) is on par with a 2.5k HMI Fresnel or a 1.8k PAR, with high colour-rendering and smooth light quality as natural as sunlight. 

Notably, Godox incorporated the G-Mount being a larger surface area, that enables the light to withstand greater weight and higher working temperatures for enhanced safety. It also features touch-spots that allow intelligent recognition of accessories. Another advantage of the MG1200Bi lies in having a complete light shaping system, including projection attachment, Fresnel lenses, reflectors and softboxes, enabling it to handle complex on-set environments and improve on-set efficiency. 

Beyond the MG1200Bi, Godox offers a range of popular products for film and video lighting solutions. For instance, the KNOWLED flexible LED mat comes in three sizes and power options: F200Bi, F400Bi, and F600Bi. This unconventional LED light features a flexible, foldable and slim design, allowing it to be used in scenarios where traditional lights cannot easily be set up, such as car interiors, compact spaces, or curved surfaces. With IP65 water-resistance and practical design elements like Velcro and rings, this LED mat offers extensive application flexibility.  

Another notable product is the pixel tube light, available in three sizes: 2’, 4’ and 8’. They present high pixel density, resulting in smooth and seamless light effects. The built-in LumenRadio modules allow for CRMX control, empowering users to creative and synchronise lighting results with other professional equipment. Godox continues to enhance its film and video lighting system with the addition of RGBWW bulbs and more. 

AIDING EFFICIENCY 

Time on set is incredibly valuable, considering actor fees, location expenses, labour costs and more. Each camera angle change requires a complete re-lighting process. Godox is highly committed to helping crews using our products to reduce their creative costs, and this dedication is reflected in three key aspects: a comprehensive and versatile product line, a well-developed accessory system, and seamless integration of control options. 

Created to serve film and video productions is the Godox Cinematic Lighting Solution System. “Godox offers a wide range of products in different shapes and power options, meeting specific needs. Our COB lights range from 30W to 1200W, catering to various shooting scenarios.” explains Wei. “For run-and-gun shoots, we have the ML series, while the UL series is perfect for audio-sensitive scenes. 

For larger spaces and demanding lighting scenes, there are options like the MG1200Bi and KNOWLED M series. Moreover, we provide various options in bi-colour, daylight and RGB configurations. Additionally, Godox offers space-saving and high-brightness options like the P600Bi Hard, which serves as an excellent space light; the flexible LED Mat, suitable for narrow or curved spaces; and practical lighting options like the C7R and C10R ambient light bulbs. 

“In perfection, Godox designed a comprehensive accessory system that caters to various mounting requirements. Whether you use a Bowens Mount, G-Mount or Godox Mount, you can find compatible light shaping tools such as projection attachments, Fresnel lenses, softboxes and reflectors in our accessory system. This perfect compatibility reduces the time spent on selection and adaptation. For specific needs, we have the capability to develop targeted accessories due to our in-house research capabilities.” 

For different products, Godox also incorporates clever designs. For instance, our flexible LED mat features Velcro and rings, providing practical and versatile usability, covering a wide range of application scenarios. Control options are a primary concern for lighting professionals, including gaffers, who may wish to control all on-set lights from a single device. Godox provides solutions to achieve this seamlessly. Our lighting fixtures support professional control methods like DMX/CRMX, app group control, 2.4GHz wireless control, and more. The integration of control features ensures remarkable stability, enabling users to enhance work efficiency and unleash their creativity. 

Godox’s dedication lies in optimising efficiency, reducing costs and empowering professionals to unleash their creativity. We are fully committed to providing the film production industry with high-quality lighting solutions, ensuring exceptional results in every creative endeavour. 

SEAMLESS CONNECTIONS 

Godox equips its film and video lighting products with a professional control system, including industry-standard DMX512 and CRMX control options. The integration of these control capabilities enhances on-set efficiency and allows seamless coordination with lighting from other brands. 

“The company places great emphasis on understanding the needs and challenges of lighting technicians and filmmakers. Through extensive consultations, Godox actively explores new technologies and addresses user pain points to create high-quality products that help professionals save costs, improve work efficiency, and simplify their creative workflows, while sparking limitless creative possibilities,” explains Wei. “For instance, with the Timo Link RX/TX, a receiver and transmitter pair developed by Godox, DMX512 signals can be converted into a unified CRMX signal, enabling lights without built-in Lumenradio modules to achieve the same CRMX functionality.” 

Godox is committed to innovation, evident in products like the world’s first lithium batterypowered on-camera flash, the VING V850, and the innovative AD360 equipped with a power pack, which makes the photography process faster with greater portability. 

“Since our establishment in 1993, Godox has grown into a globally renowned enterprise in the photography, videography and film production industries, offering an exceptional range of product lines. Moving forward, Godox’s focus on research and development in film lighting and accessories, including the development of 2400W and higher-wattage LED lights, will continue to drive progress and innovation in the industry,” notes Wei. “We aim to create lighting products that make film production and shooting easier, more efficient, time-saving and cost-effective for professionals. Godox will continue to dedicate itself to this industry, aspiring to make a positive contribution to the world of film and video.” 

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This article was paid for by Godox